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    <title>Electronic Arts News </title>
    <description>The Latest News from Electronic Arts</description>
    <link>http://electronicarts.co.uk/news</link>
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    <copyright>© 2006 Electronic Arts Inc. All Rights Reserved</copyright>
    <lastBuildDate>Thu, 15 May 2008 11:52:22 GMT</lastBuildDate>
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      <title>The Sims announces The Sims™ 2 IKEA Home Stuff coming in June</title>
      <description>New Content From The Sims Provides A Selection Of Must-Have Items For Your Sims' Home From IKEA</description>
      <link>http://electronicarts.co.uk/news/23110</link>
      <guid>http://electronicarts.co.uk/news/23110</guid>
      <pubDate>Thu, 15 May 2008 11:52:22 GMT</pubDate>
    </item>
    <item>
      <title>The Sims Announces MySims™ Kingdom</title>
      <description>Create Your Story Of Adventure To Make The Kingdom Great</description>
      <link>http://electronicarts.co.uk/news/23079</link>
      <guid>http://electronicarts.co.uk/news/23079</guid>
      <pubDate>Wed, 14 May 2008 13:00:29 GMT</pubDate>
    </item>
    <item>
      <title>EA Games Label Sets The Summer On Fire...</title>
      <description>...With Eight Blockbuster Games!</description>
      <link>http://electronicarts.co.uk/news/23068</link>
      <guid>http://electronicarts.co.uk/news/23068</guid>
      <pubDate>Tue, 13 May 2008 12:35:21 GMT</pubDate>
    </item>
    <item>
      <title>Gamers skate back into action... this time on Nintendo Wii™ and DS™</title>
      <description>'Skate It' Delivers Popular Flickit Controls and Introduces Support for Wii Balance Board to Deliver Unique Skateboarding Experience</description>
      <link>http://electronicarts.co.uk/news/23056</link>
      <guid>http://electronicarts.co.uk/news/23056</guid>
      <pubDate>Mon, 12 May 2008 15:45:43 GMT</pubDate>
    </item>
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      <title>The Champ Is Back! EA Announces EA SPORTS Fight Night Round 4</title>
      <description>Mike Tyson Featured in First Boxing Videogame in Nearly a Decade</description>
      <link>http://electronicarts.co.uk/news/22994</link>
      <guid>http://electronicarts.co.uk/news/22994</guid>
      <pubDate>Thu, 08 May 2008 14:51:42 GMT</pubDate>
    </item>
    <item>
      <title>EA Unveils EA SPORTS FREESTYLE</title>
      <description>EA SPORTS Freestyle to represent the lighter side of sports: No rules, just fun.</description>
      <link>http://electronicarts.co.uk/news/22960</link>
      <guid>http://electronicarts.co.uk/news/22960</guid>
      <pubDate>Wed, 07 May 2008 15:33:01 GMT</pubDate>
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      <title>Tiger's Coach Is Your Coach In Tiger Woods PGA® Tour 09</title>
      <description>Tiger's Performance Coach, Hank Haney, Guides Gamers through Their Career</description>
      <link>http://electronicarts.co.uk/news/22959</link>
      <guid>http://electronicarts.co.uk/news/22959</guid>
      <pubDate>Wed, 07 May 2008 15:27:28 GMT</pubDate>
    </item>
    <item>
      <title>Spore™ Creature Creator Available Worldwide 17th June</title>
      <description>Free Demo and Complete Retail Versions Deliver Powerful Creativity Tools to Create, Play and Share
</description>
      <link>http://electronicarts.co.uk/news/22816</link>
      <guid>http://electronicarts.co.uk/news/22816</guid>
      <pubDate>Mon, 28 Apr 2008 07:25:36 GMT</pubDate>
    </item>
    <item>
      <title>EA and Warner Bros. Interactive Entertainment announce Harry Potter and the Half-Blood Prince™ Video Game</title>
      <description>Fans will relive the thrills, action and excitement of the movie this holiday season</description>
      <link>http://electronicarts.co.uk/news/22749</link>
      <guid>http://electronicarts.co.uk/news/22749</guid>
      <pubDate>Wed, 23 Apr 2008 14:40:53 GMT</pubDate>
    </item>
    <item>
      <title>The Sims™ celebrates 100 million sold worldwide</title>
      <description>The Sims Is A Global Cultural Phenomenon In 60 Countries And 22 Languages, Thanks To Players of The Sims Everywhere.</description>
      <link>http://electronicarts.co.uk/news/22435</link>
      <guid>http://electronicarts.co.uk/news/22435</guid>
      <pubDate>Wed, 16 Apr 2008 09:54:30 GMT</pubDate>
    </item>
    <item>
      <title>MTV Games, Harmonix and EA Announce UK Release Date for Rock Band™</title>
      <description>Rock Band™ will make its UK debut on Xbox 360™ on May 23</description>
      <link>http://electronicarts.co.uk/news/22327</link>
      <guid>http://electronicarts.co.uk/news/22327</guid>
      <pubDate>Tue, 08 Apr 2008 10:06:12 GMT</pubDate>
    </item>
    <item>
      <title>Army of Two™ Demo now available on Xbox LIVE® Marketplace</title>
      <description>In ARMY OF TWO™, team up with a partner in this exclusive, multiplayer-only demo for Xbox LIVE Marketplace to become the deadliest two-man military outfit a government can buy. </description>
      <link>http://electronicarts.co.uk/news/22256</link>
      <guid>http://electronicarts.co.uk/news/22256</guid>
      <pubDate>Wed, 02 Apr 2008 15:16:52 GMT</pubDate>
    </item>
    <item>
      <title>EA Announces Zubo™ - A New Children's Video Game Exclusive to Nintendo DS™</title>
      <description>Original Nintendo DS™ game features collectable characters in a music-based rhythm-action adventure</description>
      <link>http://electronicarts.co.uk/news/22224</link>
      <guid>http://electronicarts.co.uk/news/22224</guid>
      <pubDate>Tue, 01 Apr 2008 09:26:19 GMT</pubDate>
    </item>
    <item>
      <title>The Sims™ 3, Coming in 2009</title>
      <description>The Sims™ 3 gives you complete freedom inspiring you with endless creative possibilities</description>
      <link>http://electronicarts.co.uk/news/22017</link>
      <guid>http://electronicarts.co.uk/news/22017</guid>
      <pubDate>Thu, 20 Mar 2008 11:46:01 GMT</pubDate>
    </item>
    <item>
      <title>EA to feature at i33</title>
      <description>This Easter weekend, EA head to the UK’s biggest LAN event, i33, hosting four tournaments, game previews and £2,000 in prize money to play for. </description>
      <link>http://electronicarts.co.uk/news/21955</link>
      <guid>http://electronicarts.co.uk/news/21955</guid>
      <pubDate>Mon, 17 Mar 2008 12:42:33 GMT</pubDate>
    </item>
    <item>
      <title>What's Your Ninja Name?</title>
      <description>Have you ever wondered what your Ninja Name would be... </description>
      <link>http://electronicarts.co.uk/news/21894</link>
      <guid>http://electronicarts.co.uk/news/21894</guid>
      <pubDate>Wed, 12 Mar 2008 16:33:35 GMT</pubDate>
    </item>
    <item>
      <title>FIFA Interactive World Cup</title>
      <description>Do you have what it takes to pass, dribble and shoot your way to glory? </description>
      <link>http://electronicarts.co.uk/news/21841</link>
      <guid>http://electronicarts.co.uk/news/21841</guid>
      <pubDate>Mon, 10 Mar 2008 13:14:15 GMT</pubDate>
    </item>
    <item>
      <title>Football fans wanted!</title>
      <description>EA SPORTS is looking for knowledgeable football fans to contribute to their football games’ database. 
</description>
      <link>http://electronicarts.co.uk/news/21729</link>
      <guid>http://electronicarts.co.uk/news/21729</guid>
      <pubDate>Tue, 04 Mar 2008 14:17:23 GMT</pubDate>
    </item>
    <item>
      <title>EA's Proposal To Acquire Take-Two Interactive</title>
      <description>For more information, go to &lt;a href="http://www.eatake2.com" target=_blank&gt;http://www.eatake2.com&lt;/a&gt;</description>
      <link>http://electronicarts.co.uk/news/21273</link>
      <guid>http://electronicarts.co.uk/news/21273</guid>
      <pubDate>Sun, 24 Feb 2008 18:05:06 GMT</pubDate>
    </item>
    <item>
      <title>EA Announces First City Pack For SimCity™ Societies</title>
      <description>Add-on to Popular Video Game Series opens the door to exciting new locales, empowering players to create the ultimate tourist destination for their citizens.</description>
      <link>http://electronicarts.co.uk/news/21238</link>
      <guid>http://electronicarts.co.uk/news/21238</guid>
      <pubDate>Fri, 22 Feb 2008 11:15:19 GMT</pubDate>
    </item>
    <item>
      <title>Starbreeze Studios Teams Up With EA Partners To Reinvent A Classic EA Franchise</title>
      <description>EA Partners to Publish Upcoming Title for PLAYSTATION®3, Xbox™ 360 and PC
</description>
      <link>http://electronicarts.co.uk/news/21219</link>
      <guid>http://electronicarts.co.uk/news/21219</guid>
      <pubDate>Thu, 21 Feb 2008 15:50:38 GMT</pubDate>
    </item>
    <item>
      <title>FIFA Street 3 In Stores Now</title>
      <description>Ultimate Arcade Football Game Turns Global Football Stars Into Stylised Action Heroes.</description>
      <link>http://electronicarts.co.uk/news/21217</link>
      <guid>http://electronicarts.co.uk/news/21217</guid>
      <pubDate>Thu, 21 Feb 2008 15:35:02 GMT</pubDate>
    </item>
    <item>
      <title>Rediscover the joy of pummeling with FaceBreaker™</title>
      <description>An all-new game from EA SPORTS brings back arcade boxing</description>
      <link>http://electronicarts.co.uk/news/20732</link>
      <guid>http://electronicarts.co.uk/news/20732</guid>
      <pubDate>Thu, 31 Jan 2008 16:02:06 GMT</pubDate>
    </item>
    <item>
      <title>Burnout™ Paradise - in stores now!</title>
      <link>http://electronicarts.co.uk/news/20631</link>
      <guid>http://electronicarts.co.uk/news/20631</guid>
      <pubDate>Fri, 25 Jan 2008 13:03:13 GMT</pubDate>
    </item>
    <item>
      <title>The Sims™ 2 FreeTime Soundtrack</title>
      <description>Featuring Natasha Bedingfield</description>
      <link>http://electronicarts.co.uk/news/20422</link>
      <guid>http://electronicarts.co.uk/news/20422</guid>
      <pubDate>Tue, 22 Jan 2008 15:15:57 GMT</pubDate>
    </item>
    <item>
      <title>Battlefield Heroes Leads The Way For EA's New 'Play 4 Free' Business Model</title>
      <description>Unique Cartoon Shooter Introduces a New Way to Play Battlefield</description>
      <link>http://electronicarts.co.uk/news/20366</link>
      <guid>http://electronicarts.co.uk/news/20366</guid>
      <pubDate>Mon, 21 Jan 2008 10:14:02 GMT</pubDate>
    </item>
    <item>
      <title>EA takes it to the street with international music soundtrack for FIFA Street 3</title>
      <description>Environments Pulsate and Explode To Life with The Beat of the Music</description>
      <link>http://electronicarts.co.uk/news/20349</link>
      <guid>http://electronicarts.co.uk/news/20349</guid>
      <pubDate>Fri, 18 Jan 2008 16:30:58 GMT</pubDate>
    </item>
    <item>
      <title>EA reveals SPORE™ for the MAC</title>
      <description>From the Tiniest Amoeba to the Entire Galaxy Gamers Create, Customise and Share their Personal Creations.</description>
      <link>http://electronicarts.co.uk/news/20328</link>
      <guid>http://electronicarts.co.uk/news/20328</guid>
      <pubDate>Thu, 17 Jan 2008 14:50:58 GMT</pubDate>
    </item>
    <item>
      <title>FIFA 08 - Making of Videos</title>
      <description>A behind the scenes look at the&lt;br&gt; making of FIFA 08</description>
      <link>http://electronicarts.co.uk/news/20204</link>
      <guid>http://electronicarts.co.uk/news/20204</guid>
      <pubDate>Wed, 09 Jan 2008 15:15:54 GMT</pubDate>
    </item>
    <item>
      <title>Burnout™ Paradise DEMO UPDATE</title>
      <description>Demo supporting up to 8 players online for a limited period.</description>
      <link>http://electronicarts.co.uk/news/20045</link>
      <guid>http://electronicarts.co.uk/news/20045</guid>
      <pubDate>Thu, 03 Jan 2008 08:44:18 GMT</pubDate>
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